This page is for the real person. For the dramatization/character in the Netflix series, see José Behar/Netflix series.
José Behar is a Cuban-American music executive.
Biography[]
Behar has headed EMI Latin and Univision Music Group. He is known to have signed Selena. He watched Selena perform at the 1989 Tejano Music Awards. Behar was searching for new Latin acts and wanted to sign Selena to EMI's label.
Portrayals in Media[]
2020 Netflix Series[]
José Behar is portrayed by Eric 'Rico' Aragon in the 2020 Netflix series, Selena: The Series.